Roy W. Reid, APR, CPRC, MCPC has been recognized as one of the Top 100 Thought Leaders in Trustworthy Business and will provide your organization, meeting, or event with meaningful engagement, value, and results.

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“The Trust Transformation provided CareerSource Central Florida with a foundation to lean more fully into our values and mission by providing a framework for how we prioritize relationships with greater integrity and strengthening the accountability to our stakeholders.”

Pam Nabors, CEO, CareerSource Central Florida

“The Trust Transformation isn’t just a training program, it’s a new leadership operating system. Our team members have transformed the culture throughout the organization by advocating for and adhering to the principles outlined in our trust contract. This is why we’ve made The Trust Transformation a part of the required leadership training program for directors at GOAA.”

Kevin Thibault, Former CEO, Greater Orlando Aviation Authority/Orlando International Airport

“The American Pet Products Association has richly benefited from The Trust Transformation in every aspect of our work and throughout the organization. Our team members are aligned through our trust contract, which has improved collaboration and efficiencies, clarified important decisions, and created accountability for our relationships. All of this is contributing to our growth and securing our future.”

Pete Scott, CEO, American Pet Products Association

“The Trust Transformation and our team trust contract were a game-changer for our organization, aligning our team behind building high-trust relationships and a tangible set of tools for everyone’s accountability in the company. It was an important investment to ensure the founders had a secure exit strategy.”

Russ Suddeth, Founder, J. Raymond Construction

“Roy Reid is the consummate champion of the transformative power of trust. His conviction, clarity, and wisdom make what would otherwise be an abstract discussion into a substantial and meaningful experience. Trust is the glue that holds us together and the grease that helps us move forward faster--things essential in our work.”

Eddy Moritan, CEO, Lift Orlando

MANIFESTO:

I believe trust is the most powerful leadership asset—and the one most often overlooked.

Most leaders assume trust.
I teach them to build it—intentionally, consistently, and measurably.

Because trust isn’t a feeling.
It’s your leadership and relationship operating system.

Everything you do runs on it: communication, retention, performance, connection.

When that system is corrupted, you feel it everywhere:

  • In team friction.

  • In lost clients.

  • In relationships strained at home.

You cannot lead with confidence or expect loyalty without trust.
And you cannot drive results while neglecting the people who help you achieve them.

Leadership isn’t compartmentalized.
You can’t fake it at work if you’re failing in your relationships.

It always shows.

That’s why I help leaders rebuild what matters most:
Character. Confidence. Consistency. Clarity. Connections.


Not as ideas, but as habits. As systems. As daily choices.

Because when trust is strong:
✅ Teams perform
✅ Clients stay
✅ Cultures thrive
✅ And leaders find peace in their work and their life

This isn’t about tactics.
This is about how you operate.

Trust is the system.
Let’s install it—so you can lead with power and live with purpose.

I help leaders operate with trust at the center so they can show up for others and live fully themselves.

Roy Reid is a strategist, counselor and coach, working with leaders to improve their health and performance.

Dynamic Speaking, Programs, and Presentations that Get Results for Your Event or Organization

Roy Reid is a sought-after speaker and leading authority on improving results in your life by improving your relationships, with an emphasis on trust. 

His programs will challenge you to become more intentional about earning and stewarding trust. In addition, his engaging and provocative style will provide you with encouragement and inspiration to make and implement changes in your life to improve your health and performance.

Powerful Leadership Lessons in The Trust Transformation Deliver High Impact Outcomes

Reaching your highest potential requires a commitment to training -- continuing education, mentorship, coaching, and counsel.

"Trusted Advisor" is the best description of how Roy works with leaders -- whether an audience of thousands or one-on-one, he can get to the heart of the matter and help you navigate to the right outcomes. In addition, as a practitioner and teacher of martial arts, he brings a unique perspective of mind, body, and spirit.

The Trust Transformation is a framework for culture and leadership development.